Posted on November 2, 2012
by rachel trobman
in Buzz60
Dear Buzz60 Friends, As Superstorm Sandy ripped through the Eastern seaboard, not only was the landscape of our beloved Tri-State area changed forever, but we New Yorkers have once again been tested, and have shown our resilience in the face of true adversity. For many of you, the last few days have been some of [...]
Posted on October 1, 2012
by tim minton
in Buzz60, Internet Companies, Web Publishing, Zazoom
One of the questions I’m often asked at conferences is “what’s the secret sauce for attracting viewers on the web and monetizing them?” Zazoom’s flagship brand, Buzz60, has seen viewership explode in year two from zero audience when we launched commercial distribution (June 2011) to 22 million monthly views 15 months later. Buzz60 delivers topical, [...]
Posted on September 7, 2012
by rachel trobman
in Buzz60, Social Engagement, Social Media
A picture’s worth a thousand words and also a thousand clicks. Data out from marketing firm Performics shows that 44 percent of users are more likely to engage with a brand through pictures then any other media. Another study by M Booth and SimplyMeasure of the top 10 brands on Facebook found that users liked photos [...]
Posted on August 1, 2012
by rachel trobman
in Buzz60, Social Engagement, Social Media, Television, Web Publishing
When news broke of the deadly shooting inside a movie theater in Aurora, Colorado, our initial reaction was: “how do we cover it?” It wasn’t: “will there be views?” That latter question is now a large part of the story selection process: what will our audience and our partners want to see? Has it already been covered? [...]
Posted on June 6, 2012
by philip obrien
in Buzz60, Internet Companies, Web Publishing
It sounds so strong and comforting: the Internet Protection Act. In reality, the IPA is scary, very scary. The New York State Legislature is considering this proposed law that, if passed, would require web editors and administrators to remove any anonymous comments on their sites. Yes, any. Not just some rant, not a bellicose tirade that’s racist, [...]
Posted on May 24, 2012
by tim minton
in Buzz60, Internet Companies, Social Engagement, Television, Web Publishing, Zazoom
I remember the first time I saw my then-NBC colleague David Ushery appear on TV without a tie. It was almost three years ago on the wonderful weekly program “Debrief.” That was a culture shock. “Why do we need to wear suits and ties to speak with viewers who aren’t dressed that way at home?” [...]
Posted on May 18, 2012
by rachel trobman
in Buzz60, Web Publishing
If you want something to go viral, just put a puppy, a cute kid or someone falling on their face in the video. That adage isn’t new. It was even mocked in a Jennifer Aniston Smart Water commercial and, more recently, by Ryan Seacrest and Justin Bieber. Moving beyond the cuteness or the painful, another [...]
Posted on May 4, 2012
by tim minton
in Internet Companies, Social Media, Television, Web Publishing
Online content creators often look at advertisers’ spending on broadcast television with jealous eyes. There may be 800 million eyeballs out in the Webiverse, but brand spending on TV is still somewhere between 35-60x what it is on web video advertising, depending on whose study is sourced. Does that set up New Media vs. not-so-new [...]
