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The Growing Influence Of The Hispanic Consumer

The recent Digital Hollywood conference included a track dedicated to the expanding influence and opportunities to reach the U.S. Latino community.  The two sessions I attended were effectively moderated by Ginger Zumaeta, founder & partner of the Beehive Group. Both panels featured a wealth of useful information and vibrant dialogue pointing up both the opportunities [...]

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YouTube Exploring Subscription Model

    YouTube has announced it is looking to experiment with subscription channels, pay-per-view events and access to libraries as it seeks to identify new sources of revenue. Read the Ad Age here – http://adage.com/article/digital/youtube-set-introduce-paid-subscriptions-spring/239437/

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Smart Risk Taking In The Digital Content Age

I recently attended the Digital Hollywood conference in Los Angeles and sat in on a couple of sessions that got me thinking… Creating A Brand – There’s still a real opportunity in 2012 to create and own your brand in the digital Wild West (yes it still is wild out there, even as some platforms [...]

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From Zero to 22 Million Monthly Views: How to Find an Audience for Content on the Web

One of the questions I’m often asked at conferences is “what’s the secret sauce for attracting viewers on the web and monetizing them?” Zazoom’s flagship brand, Buzz60, has seen viewership explode in year two from zero audience when we launched commercial distribution (June 2011) to 22 million monthly views 15 months later. Buzz60 delivers topical, [...]

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News Mistakes Show Summertime Reporting Ain’t Easy

4th of July and the baseball All-Star break are time markers: pauses – during which we relax, exhale and return primed for whatever. For Big Journo, the break couldn’t come sooner. In just the past week, the MEDIA has turned several easy plays into bush-league errors. First up:  CNN, and don’t forget Fox News Network, for both [...]

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Withdraw the Internet Protection Act

It sounds so strong and comforting: the Internet Protection Act. In reality, the IPA is scary, very scary. The New York State Legislature is considering this proposed law that, if passed, would require web editors and administrators to remove any anonymous comments on their sites. Yes, any. Not just some rant, not a bellicose tirade that’s racist, [...]

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