Posted on May 24, 2013
by rachel trobman
in Buzz60, Journalism, Social Engagement, Social Media
Just because something gets a lot of attention, does not mean it was a successful – or smart — social media campaign. Hopefully, The Weather Channel has learned its lesson. The channel recently decided to honor Tornado Week, and its programming of the deadliest tornados in history, by subjecting its interns and hosts to high-force [...]
Posted on April 18, 2013
by philip obrien
in Buzz60, Journalism, Social Media, Television, Uncategorized
There’s an ancient adage in journalism: “Getting it right is better than getting it first.” Yet for many of us who practice the craft, that admonition is right up there with “use less salt” and “don’t text and drive.” Little surprise then that the debate over whether Twitter is or isn’t a real news outlet is [...]
Posted on April 5, 2013
by mallory johns
in Digital Marketing, Facebook, Social Engagement, Social Media
What started out as the little engine that could has transformed the digital marketing landscape from a wild jungle gym into a structured marketplace. No matter whether you blame or thank Facebook for the current saturated state of social media, in the space of 7 years we’ve gone from the Big 3 (Facebook, Twitter, [...]
Posted on March 8, 2013
by rachel trobman
in Buzz60, Social Engagement, Social Media, Web Publishing
Is South by Southwest passé? SXSW Interactive, which runs from today through March 12th, is now just as popular, if not more so, than the music event that got it all started in 1987. Both Twitter, in 2007, and FourSquare, in 2009, got a boost from the experience. Attendance is burgeoning – with more than [...]
Posted on March 1, 2013
by mallory johns
in Community Management, Social Engagement, Social Media, Zazoom
At this year’s Social Media Week NYC, I was fortunate enough to attend a number of events, and meet with the industry’s brightest. What can I share with the digital media industry about my experience? Here are three key takeaways that anyone playing in the social space should be aware of through 2013: 1. 2013 [...]
Posted on September 7, 2012
by rachel trobman
in Buzz60, Social Engagement, Social Media
A picture’s worth a thousand words and also a thousand clicks. Data out from marketing firm Performics shows that 44 percent of users are more likely to engage with a brand through pictures then any other media. Another study by M Booth and SimplyMeasure of the top 10 brands on Facebook found that users liked photos [...]
Posted on August 17, 2012
by Jay DeDapper
in Internet Companies, Social Engagement, Social Media
This is a pretty important milestone if you’re in any part of the web video business. For a long time now YouTube has been the dominant player and Yahoo the runner up. As recently as a couple of months ago Facebook was in fourth behind music video powerhouse Vevo. But comScore monthly online video report [...]
Posted on August 1, 2012
by rachel trobman
in Buzz60, Social Engagement, Social Media, Television, Web Publishing
When news broke of the deadly shooting inside a movie theater in Aurora, Colorado, our initial reaction was: “how do we cover it?” It wasn’t: “will there be views?” That latter question is now a large part of the story selection process: what will our audience and our partners want to see? Has it already been covered? [...]
Posted on July 3, 2012
by philip obrien
in Internet Companies, Social Media, Television, Web Publishing
4th of July and the baseball All-Star break are time markers: pauses – during which we relax, exhale and return primed for whatever. For Big Journo, the break couldn’t come sooner. In just the past week, the MEDIA has turned several easy plays into bush-league errors. First up: CNN, and don’t forget Fox News Network, for both [...]
Posted on June 22, 2012
by philip obrien
in Buzz60, Internet Companies, Social Engagement, Social Media, Television, Web Publishing
We’ve entered that period, which occurs every summer, when the news media focuses a little too much on stories that wouldn’t survive a second news cycle during the rest of the year. Sort of like spending that extra hour in the sun and getting burned. One such story: the hue-and-cry over discovery that New Yorker magazine [...]
