Posted on April 12, 2013
by JohnStoops
in Digital Marketing, Internet Companies, Social Engagement
Last Thursday, Contently’s Social Content Summit brought together a dynamic blend of today’s leading professionals in the brand, publishing and agency setting as they shared their thoughts on what makes great marketing content, social sharing, and what lies ahead. The event was divided up into three panels: “Brands as Content Creators,” “Publishers With a New [...]
Posted on April 5, 2013
by mallory johns
in Digital Marketing, Facebook, Social Engagement, Social Media
What started out as the little engine that could has transformed the digital marketing landscape from a wild jungle gym into a structured marketplace. No matter whether you blame or thank Facebook for the current saturated state of social media, in the space of 7 years we’ve gone from the Big 3 (Facebook, Twitter, [...]
Posted on March 8, 2013
by rachel trobman
in Buzz60, Social Engagement, Social Media, Web Publishing
Is South by Southwest passé? SXSW Interactive, which runs from today through March 12th, is now just as popular, if not more so, than the music event that got it all started in 1987. Both Twitter, in 2007, and FourSquare, in 2009, got a boost from the experience. Attendance is burgeoning – with more than [...]
Posted on March 1, 2013
by mallory johns
in Community Management, Social Engagement, Social Media, Zazoom
At this year’s Social Media Week NYC, I was fortunate enough to attend a number of events, and meet with the industry’s brightest. What can I share with the digital media industry about my experience? Here are three key takeaways that anyone playing in the social space should be aware of through 2013: 1. 2013 [...]
Posted on September 7, 2012
by rachel trobman
in Buzz60, Social Engagement, Social Media
A picture’s worth a thousand words and also a thousand clicks. Data out from marketing firm Performics shows that 44 percent of users are more likely to engage with a brand through pictures then any other media. Another study by M Booth and SimplyMeasure of the top 10 brands on Facebook found that users liked photos [...]
Posted on August 17, 2012
by Jay DeDapper
in Internet Companies, Social Engagement, Social Media
This is a pretty important milestone if you’re in any part of the web video business. For a long time now YouTube has been the dominant player and Yahoo the runner up. As recently as a couple of months ago Facebook was in fourth behind music video powerhouse Vevo. But comScore monthly online video report [...]
Posted on August 1, 2012
by rachel trobman
in Buzz60, Social Engagement, Social Media, Television, Web Publishing
When news broke of the deadly shooting inside a movie theater in Aurora, Colorado, our initial reaction was: “how do we cover it?” It wasn’t: “will there be views?” That latter question is now a large part of the story selection process: what will our audience and our partners want to see? Has it already been covered? [...]
Posted on July 11, 2012
by steve bradbury
in Internet Companies, Social Engagement, Television
The deal just announced is being billed as the next stage in two-screen collaboration. Data from Facebook will be used by the NBC family of channels to “inform television coverage.” The partnership is not advertising-based and no money is supposedly changing hands. But both entities are clearly allocating serious resources to make this co-marketing venture [...]
Posted on July 3, 2012
by Jay DeDapper
in Buzz60, e Commerce, Social Engagement
We love creating content. That’s where Zazoom started, entering a crowded market of web producers, looking for the voids and then filling them. With Buzz60 we’ve found a sweet spot where news/information meets entertainment to provide a great web-centric experience for our viewers. Our partners love the deep viewer engagement with the short form content [...]
Posted on June 22, 2012
by philip obrien
in Buzz60, Internet Companies, Social Engagement, Social Media, Television, Web Publishing
We’ve entered that period, which occurs every summer, when the news media focuses a little too much on stories that wouldn’t survive a second news cycle during the rest of the year. Sort of like spending that extra hour in the sun and getting burned. One such story: the hue-and-cry over discovery that New Yorker magazine [...]
