The Zazoom Blog

Advances in Film Technology Brings Debate to Motion Picture Industry

Posted on May 16, 2013 by Liam Roecklein in Buzz60, Journalism, Stock Photography, Television, Zazoom

New school or old school? Technologists versus traditionalists? Digital or film?

The debate over which medium will rule the future of motion pictures continues to rage, with events on both coasts propagating the controversy. Directors, cinematographers, and almost every other type of media professional flocked to the Tribeca Film Festival in New York City and the National Association of Broadcasters show in Las Vegas to see the latest advances in film technology.

This year’s TFF embodied the transition from the old standard to the new. Amateur documentarians and filmmakers abounded, with many making their debuts. But instead of all the new films or respective media, the most fascinating aspect of the festival was a debate during the Tribeca Talks panel ‘New Filmmaker in the Digital Age.’

The panel, moderated by Panavision’s Peter Brogna, featured directors and a producer in this years festival, including ‘Bluebird’ director Lance Edmands, ‘A Birder’s Guide to Everything’ director Rob Meyer, ‘The Pretty One’ director Jenee LaMarque, and ‘Run and Jump’ producer Tamara Anghie.

They focused on ‘Side by Side,’ a 2012 documentary produced by Keanu Reeves, that explores the transition from 35mm film to digital through interviews with major Hollywood directors and cinematographers. The panel weighed digital versus film by reflecting on ‘Side by Side’s’ use of digital, allowing a more fearless set, as opposed to film, which has the highest overhead.

Director Rob Meyer said film is too intimidating for young directors. “You can just hear the money burning,” Meyer said. However, director Jenee LaMarque, who ironically is a film (the medium) fan, seemed to deal film a fatal blow: “I think shooting on film would’ve lent a wonderful vintage quality to the film.”

Cue the 2013 NAB conference where the RED DRAGON 6K digital cinema camera premiered this year from RED Digital Cinema. Featuring a pixel array of 6144 x 3160, 16.5 stops of dynamic range and with variable frame rates up to 100 frames per second, the RED DRAGON is truly the camera of tomorrow.

With the body of the camera alone starting at $31,200, the future is surely expensive. But with digital cinematography cameras inching closer to the gold standard set decades ago by film, those who aspire to make motion pictures, without a monster Hollywood budget may see their work reach the big screen.

Film may be the name of the business, but it may not be the name of the medium for much longer.

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The Growing Influence Of The Hispanic Consumer

Posted on May 9, 2013 by steve bradbury in Digital Marketing, Internet Companies, Television, Web Publishing

The recent Digital Hollywood conference included a track dedicated to the expanding influence and opportunities to reach the U.S. Latino community. The two sessions I attended were effectively moderated by Ginger Zumaeta, founder & partner of the Beehive Group. Both panels featured a wealth of useful information and vibrant dialogue pointing up both the opportunities and challenges inherent in this space.

Sixty percent of U.S. Hispanics are now born in the U.S. One in three people is of Hispanic descent. I found the make-up of multigenerational and multiracial households to be most interesting. The Pew Center and others have identified a trajectory of language patterns among Latinos. First-generation Hispanics mostly speak Spanish. The second generation (many immigrants) converse in both Spanish and English. By the third generation, English has become the preferred language. However, as Armando Arzola, CEO of the Axis Agency, pointed out, there is no evidence that anyone is giving up on their heritage. He calls this “ambi-cultural behavior” where the current generation is well versed in both languages and cultures. Additionally, this generation over-indexes on many digital media attributes whether measured by platform or content consumption.

U.S. Latino spending power is likewise on the rise. Nielsen predicts it will grow from $1 trillion in 2010 to $1.5 trillion in 2015. Spending by brands on Hispanic media has outpaced the wider ad market for a decade and now stands at $7 billion. As a result, new networks are popping up all over: Fusion, the partnership between Univision and Disney; MundoFox, a new cable network launched by Rupert Murdoch; and El Rey, to be launched in 2014 by director Robert Rodriguez and Comcast. David Chitel, founder and CEO of NGLC, cautioned marketers not to put Latinos into a box. He reinforces that they are part of the mainstream — it’s not an either/or choice.

In the end, everyone seemed in agreement that the future of the Hispanic community is not just about the Hispanic community but about community in general.

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Celebrity Heavy Content Showcased at Digital NewFronts

Posted on May 2, 2013 by rachel trobman in Buzz60, Digital Marketing, Internet Companies, Television, Zazoom

Have access to a celebrity? Make some content! That was one of the many takeaways from this week’s NewFronts, where digital media companies showcase their slate of original content.

Presenting for the second time was AOL, which showed off 15 (!!) new pieces of original content. And just like fellow presenters Yahoo, Google, blip, CBS Interactive and Conde Naste, the emphasis was on recognizable stars across a variety of categories. AOL On introduced programming from Sarah Jessica Parker (entertainment), Nicole Richie (entertainment), Rocco DiSpirito (food), Tracy Anderson and Gwyneth Paltrow (health) and iJustine (tech). Even in instances where the star wasn’t hosting or producing, there were recognizable subjects – a sports series that focuses on famous athlete tattoos.

However, the content has to stand alone outside of the star power to be a true success. This often gets lost in this desire to attract eyeballs with a beloved brand. It might draw in the viewer initially, but it certainly won’t keep her. Among the most interesting, and powerful items put forward by AOL, were those when the famous asset was stepping outside his known comfort zone in the process of discovery. In Hank Azaria’s ‘Fatherhood,’ the actor explores why people choose to be fathers and, along the way, becomes a father himself. The result is honest and endearing.

Also interesting to note is the dominance of documentary-style programming – at least by AOL. None of the shows presented would fall under the straight scripted comedy or drama categories. Yahoo, on the other hand, brought forward three new scripted comedy series, in addition to other shows. Yet, just like AOL, they were all heavy on Hollywood, with Ed Helms of ‘The Office,’ Zachary Levi of ‘Chuck ,’ Cheryl Hines of ‘Curb Your Enthusiasm’ and former teen heartthrob John Stamos all having involvement.

Many of these shows seemed very advertiser-friendly: funny, but not offensive; daring, but not disruptive. But, what I heard most from advertising executives I spoke to at the event was that they sometimes missed the direct correlation to their brand and audience. It’ll take awhile before classic beauty brands make the connection to ballet or candy makers get pulled to slapstick. Still, whoever does take the plunge may certainly reap the rewards of the tens of billions of monthly views.

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Twitter and Major Media Fail in Boston Marathon Coverage

Posted on April 18, 2013 by philip obrien in Buzz60, Journalism, Social Media, Television, Uncategorized

There’s an ancient adage in journalism: “Getting it right is better than getting it first.” Yet for many of us who practice the craft, that admonition is right up there with “use less salt” and “don’t text and drive.” Little surprise then that the debate over whether Twitter is or isn’t a real news outlet is raging again after the awful bombings in Boston.

Everybody wants to be the one to say “Didja hear what happened?” Journalists just make a career out of doing that. On days 1 and 2 in Boston, major news outlets as well as the digital titans-of-tweets couldn’t even get it right if a suspect was under arrest. Reporting a story in real time is the toughest assignment. So how can you blame millions of wannabee news shouters for similarly spreading inaccurate info.

Lies, however, are inexcusable. Twitter tries to excise junk by shutting down accounts intent on misinformation as happened when Superstorm Sandy and the Sandy Hook shootings broke. Fine, but Twitter should still do more and do it faster. Someone referred to the white bird as a self-cleaning oven. Nice phrase but the oven doesn’t know when to clean itself; it has to be told, and therein the problem.

Twitter is NOT a news service and should not be thought of as such. It’s the town square – Times Square – where anyone can say anything. People react to Twitter the way fans at the ballpark react to the ball being hit: many cheer or say “oooo!” reflexively, without knowing where the ball is even headed. Before you know it, the whole place is on its feet for a simple put out. What’s smarter is for everyone to be more discerning about what they read on Twitter and what they then retweet. Slow down. Check your instincts, your gut.

There’s another crusty adage editors fire back at reporters: “Don’t just tell me your mother loved you, get me a second source.”

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Content’s Emotional Appeal

Posted on April 12, 2013 by JohnStoops in Digital Marketing, Internet Companies, Social Engagement

Last Thursday, Contently’s Social Content Summit brought together a dynamic blend of today’s leading professionals in the brand, publishing and agency setting as they shared their thoughts on what makes great marketing content, social sharing, and what lies ahead.

The event was divided up into three panels: “Brands as Content Creators,” “Publishers With a New Approach,” and “Agencies Meet the Content Challenge.” And while they were all enjoyable, two speakers in particular really stood out to me.

During “Brands as a Content Creator,” Jeannie Reeth, Senior Director, Social, North America at eBay, discussed her thoughts on eBay’s evolution. The company has become much more than just a treasure-trove of items to buy; it has become an unlimited resource to tell great stories. According to Reeth, using compelling visuals and appealing to people’s emotions are the key elements to making social sharing successful. This was well portrayed by Reeth through a video in which a man sells his Harley, and by miraculous luck, manages to buy back the same motorcycle 32 years later on eBay.

During “Agencies Meeting the Content Challenge,” Jonathan Sackett, Former Managing Director of Content for North America at Ogilvy, added to the sentiment that great story telling requires the ability to make an impact on people’s feelings. As Sackett has over 18 years of agency experience, I thought his philosophy of what he called the 3 S,’ Sight, Sound, and Soul made for a captive presentation. In short, this philosophy states that people are most drawn to content that can engage people visually, audibly, and emotionally. As an example, he showed audience members a slide of orange and purple circles, and almost everyone was able to point out Dunkin’ Donuts recognizable patterns. He then played sound bites that people were able to instinctively affiliate with brands, including McDonalds’ “I’m Lovin it.” Lastly, he played a short documentary on Team Hoyt, which tells the story of a father, Dick Hoyt, who runs with his wheelchair-bound son, Rick Hoyt, in marathons and triathlons. This tearjerker added much value to what Jeannie Reeth had said earlier in the day and was a great example that appealing to people’s inner feelings genuinely resonates among viewers.

With the success of this year’s event, I look forward to seeing what Contently brings to the table for the next iteration.

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Facebook Strikes Back: A look at Facebook’s newest features

Posted on April 5, 2013 by mallory johns in Digital Marketing, Facebook, Social Engagement, Social Media

What started out as the little engine that could has transformed the digital marketing landscape from a wild jungle gym into a structured marketplace. No matter whether you blame or thank Facebook for the current saturated state of social media, in the space of 7 years we’ve gone from the Big 3 (Facebook, Twitter, YouTube) to the Big 7 (factor in Pinterest, Tumblr, LinkedIn, and Google+). So what’s an original game-changer to do? Evolve of course, but always with a little help from your friends.

In three years time Facebook could have been obsolete, especially among younger millenials, so to temper the mass exodus, Facebook has begun to rollout a few changes that mimic and build upon the most successful features of other social networks.

The first of Facebook’s newest (rumored) features is one that’s been shrouded in secrecy: the #hashtag. According to the Wall Street Journal, Facebook is busy at work incorporating one of Twitter’s most iconic features into its platform. For the casual user and digital marketer alike, this could spell change for the way interaction occurs on the platform, because for the first time, users and brands will be closer than ever thanks to targeted-interest indexing. In essence, the playing field will be leveled for more aggressive advertising and marketing.

Along the same vein, the re-designed newsfeed aims to help provide marketers with more real estate for displaying Facebook’s controversial ‘Sponsored Stories.’ Mashable reports that although larger photos and ads are a coup for marketers, the flip side is that Facebook’s new filtering tool gives the user more power to block branded posts and focus solely on their personal networks.

In addition to taking on Twitter and trying to empower the marketer, Facebook is trying to outshine Reddit’s ‘Ask Me Anything’ Series and even newcomer Branch, with its new ‘comment thread’ feature, quietly launched last week. The new feature, which allows users to respond to specific comments in a conversation thread instead of replying to the entire chain, has already been met with acclaim, thanks to successful Facebook chats hosted by Arianna Huffington and Diane Sawyer.

Only time will tell if Facebook will sit upon its ‘Iron Throne’ of social media domination, but for the time being, there’s always Twitter.

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Tech Innovation Outside of SXSW

Posted on March 8, 2013 by rachel trobman in Buzz60, Social Engagement, Social Media, Web Publishing

Is South by Southwest passé? SXSW Interactive, which runs from today through March 12^th, is now just as popular, if not more so, than the music event that got it all started in 1987. Both Twitter, in 2007, and FourSquare, in 2009, got a boost from the experience. Attendance is burgeoning – with more than 26,000 expected. But now, some are beginning to claim the event has peaked, with SXSW so saturated with start-ups that it no longer has the impact it once did.

Many who went last year representing start ups say the festivities did give them the exposure they needed. Others say SXSW is the ultimate place for networking and discovery, even if everyone is vying to be the next big thing.

Perhaps SXSW’s greatest value is the engagement it fosters among the tech and startup communities; providing an annual summer camp of sorts for enthusiastic and creative minds to share and develop the future of the tech landscape.

However, you don’t have to travel to Austin, Texas or wait for once a year for Social Media Week or CES to experience this kind of innovation and community. Thanks to Meetup groups, General Assemb.ly and the same social media platforms that grew from SXSW, I get to interact with the brightest minds in the field every week (even every day if I want) – hearing the latest on apps, platforms, streaming, designs and interactivity. Startups are pitched. Ideas are challenged. Investors listen. It’s just like a mini SXSW. The only thing missing is Justin Timberlake performing. Well, maybe next week.

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The State of Social Media: Insights from Social Media Week NYC 2013

Posted on March 1, 2013 by mallory johns in Community Management, Social Engagement, Social Media, Zazoom

At this year’s Social Media Week NYC, I was fortunate enough to attend a number of events, and meet with the industry’s brightest. What can I share with

the digital media industry about my experience? Here are three key takeaways that anyone playing in the social space should be aware of through 2013:

1. 2013 Will Be the Year of (Great) Content Marketing

As the role of social media changes within organizations, it is no longer important for social media practitioners to just distribute and amplify brand messages; they must also be skilled at generating great content. An example highlighted at almost every event I attended was Oreo’s brilliant graphic during the “Super Bowl Blackout of 2013. Not only was the content distributed when both timely and relevant, it was also great content — in line with the brand voice.

Anjali Mullany, Social Media Editor for Fast Company, summed it up best when she said: “At the end of the day, content is content.” Social Media editors, managers, and brands should strive towards creating or distributing content that is shareable to their community.

2. Authenticity is Key

Of the panels I attended over the course of the week, the Creative Team at Buzzfeed put on one that stood out the most; “Genuine Appeal – Creativity and Authenticity in the Social Age” delved into the creative thought process at Buzzfeed, providing greater understanding of the six Do’s and Don’ts to be the life of the party in the social space. Of the many analogies presented, the parable of the “annoying dude at the party” stuck with me the most: you hate the guy who always yells at you, and never listens to a word you say at the party, so why be that guy on social media?

Buzzfeed’s Chief Creative Officer Jeff Greenspan, highlighted three things to remember, when trying to create that authentic brand voice:

1) Keep it genuine

2) Listen to what people are saying to you and about you

3) When you want people to leave the safety of their social network to go to your website, you better have a good enough reason to warrant leaving.

3. Who cares about likes?

Another theme – stop focusing on likes and focus instead on engagement. As anyone playing in the social media space will tell you, often the first key performance indicator (KPI) the Executive Team will measure you against is the size of the digital communities you manage. Yes, this metric might have been relevant in the early days of social media (circa 2006), but as discussed by EngageSciences CEO Richard Jones, during “Beyond the ‘Like’ for Lifestyle Brands” only 4.7% of your Facebook community is engaged with your Facebook page, so how do you reach them to keep them engaged, and excite the other 95% of your community?

1) Give them great content at the right time

2) Share the best content from the social web that relates to your audience on your Facebook page, and trust in your community to make great content for your Facebook page

3) Target your full fan base and friends of your fan base with ads

4) Once you’ve seen spikes in your PTAT (People Talking About You), “rinse and repeat”

2013 will be a most exciting year for the social media community. I predict that by 2014 every company will require employees to be socially-active brand advocates; leveling the playing field between the companies who do social, and the companies who do social well.

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YouTube Exploring Subscription Model

Posted on February 1, 2013 by steve bradbury in Internet Companies, Web Publishing

YouTube has announced it is looking to experiment with subscription channels, pay-per-view events and access to libraries as it seeks to identify new sources of revenue. Read the Ad Age here – http://adage.com/article/digital/youtube-set-introduce-paid-subscriptions-spring/239437/

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What Jeff Zucker needs to do to save CNN

Posted on December 7, 2012 by philip obrien in Television

CNN's new boss Jeff Zucker.

339. That’s the number of days CNN incoming chief Jeff Zucker says he needs to worry about in order to stop – and maybe reverse – the cable news network’s ratings plunge. By Zucker’s calculus, the other 25 days of the year contain enough major breaking-news events around the globe to keep viewers glued to CNN.

Well, now that you’ve solved that problem, let’s grab some lunch. Jeff, instead of swapping out the letters N-B-C for C-N-N and repeating your failures, think outside the box. Better yet, forget the box – the TV box – and think on-demand. Viewers want a guarantee that when they visit the brand CNN, no matter the platform and no matter the time of day, they will get the news. They don’t want a lot of imitative talk shows and extraneous TV studio affects meant to compete with other hapless cable inanities like Fox and MSNBC all to fill the 24/7 model.

Stop thinking of numbers of days as if it’s a video Riemann Hypothesis. The real prime numbers are how many viewers will RETURN to your platforms. Forget about having viewers glued to CNN; you’d rather they come back, more and more often, because they know each time they’ll get professionally produced video news.

It’s the Buzz60 model. Find the stories that matter, the stories viewers are interested in, and tell them better than anybody else. Viewers want to trust that each time they visit they will get a quality product. It’s worked for Buzz60 and it’s worked for Google, which bet on browser users leaving but always coming back.

Jeff, you’ve got the resources, the talented people and the name brand. Now, find your direction…or move over.

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