The recent Digital Hollywood conference included a track dedicated to the expanding influence and opportunities to reach the U.S. Latino community. The two sessions I attended were effectively moderated by Ginger Zumaeta, founder & partner of the Beehive Group. Both panels featured a wealth of useful information and vibrant dialogue pointing up both the opportunities [...]
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YouTube Exploring Subscription Model
YouTube has announced it is looking to experiment with subscription channels, pay-per-view events and access to libraries as it seeks to identify new sources of revenue. Read the Ad Age here – http://adage.com/article/digital/youtube-set-introduce-paid-subscriptions-spring/239437/
Smart Risk Taking In The Digital Content Age
I recently attended the Digital Hollywood conference in Los Angeles and sat in on a couple of sessions that got me thinking… Creating A Brand – There’s still a real opportunity in 2012 to create and own your brand in the digital Wild West (yes it still is wild out there, even as some platforms [...]
Ready to Put a Yahoo TV in Your Living Room? (Don’t Laugh, It Could Happen)
This provocative article in Ad Age poses the theory that many more established internet brands could get into the hardware business given Apple’s success at vertical integration.