Zazoom Video, LLC | Monthly Archive | May

The Zazoom Blog

Archive for May, 2012

Characteristics of good social videos

Posted on May 29, 2012 by steve bradbury in Buzz60, Social Engagement, Social Media

Greetings! I joined Zazoom around 2 months ago to help run all of Zazoom’s social media initiatives. Prior to Zazoom, I worked at an online brokerage focused on professional investors. My mission at the brokerage was to create educational/informative content that would be shared socially. At Zazoom, my focus is a bit different: instead of [...]

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New Dress Code Matches New Viewer Attitudes

Posted on May 24, 2012 by tim minton in Buzz60, Internet Companies, Social Engagement, Television, Web Publishing, Zazoom

I remember the first time I saw my then-NBC colleague David Ushery appear on TV without a tie. It was almost three years ago on the wonderful weekly program “Debrief.” That was a culture shock. “Why do we need to wear suits and ties to speak with viewers who aren’t dressed that way at home?” [...]

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Sensational Sells

Posted on May 18, 2012 by rachel trobman in Buzz60, Web Publishing

If you want something to go viral, just put a puppy, a cute kid or someone falling on their face in the video. That adage isn’t new. It was even mocked in a Jennifer Aniston Smart Water commercial and, more recently, by Ryan Seacrest and Justin Bieber. Moving beyond the cuteness or the painful, another [...]

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Video Continues Crossover Conquest in All Media

Posted on May 11, 2012 by philip obrien in Internet Companies, Television, Uncategorized, Web Publishing

It’s another remarkable indication of the spread of video to all news media. The 2012 New York Press Club Awards have been announced, citing outstanding journalism in all the usual media: print, radio, magazines, Internet and television. Entries for each medium are usually confined to news outlets within that medium: newspapers for print, radio for [...]

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The Multi-Platform Consumer Experience, Circa 2012

Posted on May 9, 2012 by steve bradbury in Internet Companies, Social Engagement, Social Media, Web Publishing, Zazoom

Who knew Marshall McLuhan’s sage 1964 observation “the medium is the message” would be more relevant than ever? Today’s business mantra is “reach the consumer through as many touch points as possible.” From a cost efficiency perspective (and who is not carefully scrutinizing their bottom line?) it’s more than tempting to cut corners and treat [...]

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Web Content vs. TV

Posted on May 4, 2012 by tim minton in Internet Companies, Social Media, Television, Web Publishing

Online content creators often look at advertisers’ spending on broadcast television with jealous eyes. There may be 800 million eyeballs out in the Webiverse, but brand spending on TV is still somewhere between 35-60x what it is on web video advertising, depending on whose study is sourced. Does that set up New Media vs. not-so-new [...]

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